Great Place to Work
ROLE
Design Director
Producer
DELIVERABLES
Brand Strategy
Design Management
Art/Creative Direction
CONTRIBUTION
Brand Strategy
Design Strategy
Marketing Support
PERSONNEL
Joel Felix - Design/Art Direction
Andy An - Design
Alex Jieh - Producer
Cedric Nodado - Project Management
Aries Nuñez - Motion / Animation
DURATION
8 Years
Design Director
Producer
DELIVERABLES
Brand Strategy
Design Management
Art/Creative Direction
CONTRIBUTION
Brand Strategy
Design Strategy
Marketing Support
PERSONNEL
Joel Felix - Design/Art Direction
Andy An - Design
Alex Jieh - Producer
Cedric Nodado - Project Management
Aries Nuñez - Motion / Animation
DURATION
8 Years
Great Place to Work is the global authority on workplace culture, with a mission to build a better world by helping organizations become great places to work—for all. Their methodology combines robust data science with a human-centered approach, quantifying the drivers of trust within organizations and using those insights to create inclusive, high-performing workplace environments around the world.
In response to the organization’s evolving role as both a research leader and a culture movement builder, I was brought on to help elevate and unify its visual identity, messaging, and brand experience across multiple channels and touchpoints.
As Design Director, Art Director, Producer, and Designer, I led a cross-disciplinary effort to modernize the brand’s creative approach. This involved developing a comprehensive brand strategy that aligned visual and verbal communication with the company’s core values: trust, equity, and shared success. I worked closely with senior leadership, marketing, and internal design teams to drive this strategic transformation, ensuring consistency while allowing room for cultural and campaign-specific flexibility.
My contributions spanned from developing high-level brand positioning and narrative to executing creative strategy across campaigns, marketing collateral, and live event experiences. I also provided copywriting support and design strategy to strengthen messaging coherence across web, social, and partner channels.
Under my leadership, our design team successfully launched a series of integrated marketing campaigns, reimagined the visual toolkit used in internal and external communications, and supported the creative rollout for major annual events—including their flagship conference and the announcement of the “Best Places to Work” list.
The result was a more unified and compelling brand presence that elevated Great Place to Work’s global profile, deepened its connection with HR professionals and business leaders, and helped reinforce its positioning as a trusted partner in transforming workplace culture.
Key deliverables included:
Brand Strategy & Messaging Framework
Cross-functional Design Management
Art & Creative Direction across print and digital
Integrated Marketing & Awareness Campaign Design
Experiential/Event Design for summits and conferences
