Promise
ROLE
Design Director
Producer
DELIVERABLES
Brand Strategy
Identity Design
Website
CONTRIBUTION
Art Direction
Web Design
PERSONNEL
Joel Felix - Identity Design
Hans Bennewitz - Illustration
DURATION
2 Years
Design Director
Producer
DELIVERABLES
Brand Strategy
Identity Design
Website
CONTRIBUTION
Art Direction
Web Design
PERSONNEL
Joel Felix - Identity Design
Hans Bennewitz - Illustration
DURATION
2 Years
Promise is a mission-driven company that believes technology should be used to uplift communities—not penalize them. By partnering with government agencies, Promise provides tech-enabled alternatives to incarceration, helping individuals navigate community supervision with dignity and support rather than punishment.
With a multidisciplinary team of engineers, researchers, data scientists, lawyers, and service professionals, Promise is reimagining public systems to work more equitably for people experiencing poverty.
As Design Director, Art Director, and Producer, I led the strategic and creative vision for Promise’s brand refresh. Our goal was to build a visual and narrative identity that clearly communicated Promise’s values—human-centered, innovative, and justice-oriented—while appealing to both civic partners and the communities they serve.
My contributions focused on leading art direction and web design, shaping a cohesive and emotionally resonant brand experience across digital and print touchpoints. I worked closely with a talented team of designers and developers who supported implementation, UI design, and refinement of the brand system.
The result is a thoughtful, contemporary brand and website that effectively reflects Promise’s mission to humanize technology and create systemic change through design.
Key Deliverables included:
Brand Strategy
Identity Design
Brand Guidelines
Website Design
